Since May it has been on my mind to have professional photos taken for GillyMac Designs. This was never going to be vanity project – far from it – I would rather not have my picture taken at all – however the business here has reach the amazing point of my classes having an online demand. This is brilliant, but brings different challenges. There is every chance that the people I am teaching may never have met me in person, but there is a need for those people to have a sense of me and GillyMac Designs – hence my need for come superb photography.
So that was the brief .. and I engaged a photographer, Liz Carrington, who I had met through a local business community. I could not have gone ahead with this if I hadn’t liked and trusted Liz as much as I did. In my corporate career I had a number of shots done for conferences, brochure and internal sales event, but this would be different. This time I wasn’t representing a corporate role, I was wanting to convey the business I had built.
I rushed out and bought new clothes for the shoot. Only to find that the lovely stuff I had bought has stripes and checks on it which (when I read the brief) were not a good option. So I decided to wear what I felt most comfortable in. I asked a good friend to be my pupil for the day and we were set.
The shoot was easier than I thought it would be and the time went quickly. We covered as much as we could and in all there must have been 3-4 hours of photography. There is always a desire to cram more in – but a core bank of shots was what I needed.
As well as doing the photoshoot, we also reviewed my overall approach to brand imagery. I knew what I was doing up until this point wasn’t consistent, but I didn’t want it to become overly staged. There is always a middle ground, but to find that I needed Liz to help me start producing consistent imagery on my social media feeds.
I now have the photographs back from Liz and they are great. I am also at the VERY beginning of working on my visual strategy. I have felt overwhelmed this past week with the amount I am taking on in changing up what I do – but the need to adapt cannot be ignored.
I hope you enjoy the shots I have posted … I’d love to know your thoughts.
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